If we were sitting across the table from each other, I’d probably start by asking what kind of concept you are building and how you want people to feel when they walk through the door.
I’ve spent nearly 20 years working alongside restaurant owners—helping design the spaces where memories are made.
Along the way, I’ve seen it all—but I also noticed something important. There were owners who didn’t need me as a designer. They already had the vision and creativity to bring a space together; what they lacked was access to the commercial-grade vendors and pieces designers get through years of industry relationships.
Sure, there are “restaurant supply” websites—but nothing curated for boutique, design-loving owners who want something more thoughtful.
That’s why I created Social Design Supply Co.
Supply Co. was born from years of hands-on experience designing real restaurants with real budgets, real timelines, and real wear and tear. I wanted to create a place where restaurant owners could source furniture and furnishings without second-guessing quality, durability, or whether something was actually made for hospitality.
Everything you’ll see on our website is hand-selected by myself and design team. They were chosen specifically for restaurant use—commercial-grade, thoughtfully designed, and meant to last. No residential pieces pretending to be “restaurant-ready.” Just beautiful, hardworking products you can feel confident putting on your floor.
Whether you’re building something new, giving your space a refresh, or hunting for that one perfect piece, my hope is that Supply Co. becomes a trusted go-to—and makes your life a little easier. After all, you’ve got menus to perfect, Yelp reviewers to survive, teams to lead, and unforgettable moments to create.
With gratitude,
Nicole Herman
Founder, Chief Creative Director + Supporter of Boutique Restaurant Concepts
