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About Us

We believe great design should be beautiful, functional, and easy to bring to life. Born from decades of experience in hospitality interiors, Social Design Supply Co. streamlines the sourcing process by offering a curated collection of contract-grade furniture and furnishings through an easy-to-shop e-commerce platform. Whether you're furnishing a restaurant, hospitality space, or commercial project, we make it simple to source high-quality pieces with the durability, style, and performance your space demands. Scroll down to learn more about the team behind Social Design Supply Co. and the expertise that guides every collection we curate.

OUR STORY

If we were sitting across the table, I'd probably start by asking about your concept—and how you want guests to feel the moment they walk through the door.

For nearly 20 years, I've partnered with restaurant owners to design spaces that are as functional as they are memorable. Through that experience, I learned that sourcing commercial furniture shouldn't be complicated. Owners and operators deserve access to thoughtfully designed, contract-grade furnishings without spending countless hours searching or second-guessing quality.

That's why I created Social Design Supply Co.

Every product in our collection has been carefully selected by our team based on years of real-world hospitality experience. We focus on pieces that balance design, durability, and performance—furniture that's built for restaurants, not adapted from residential use.

Whether you're opening your first restaurant, renovating an existing space, or simply searching for the perfect finishing touch, our goal is to make sourcing easier so you can focus on creating an unforgettable guest experience.

Thank you for trusting us to be part of your story.

With gratitude,

Nicole Herman

Founder & Chief Creative Director

MEET THE TEAM


Industry Experts. Design Obsessed.

MARK HERMAN

DIRECTOR OF BUSINESS DEVELOPMENT

With over 20 years of end-to-end retail experience, Mark Herman leads business development for Social Design Supply Co., driving strategic growth, partnerships, and market expansion within the hospitality industry. His background includes leadership roles with one of the nation’s top specialty retailers and a Fortune 100 company, where he developed a strong foundation in sales, operations, and customer experience.

Mark brings a results-driven approach to building relationships with restaurant owners and hospitality groups, helping them seamlessly source and furnish their spaces through a curated, design-forward platform. Known for his leadership and collaborative mindset, he is passionate about developing high-performing teams while consistently driving revenue and long-term growth.

A self-proclaimed food enthusiast, Mark is deeply connected to the hospitality world—making Social Design Supply Co. a natural intersection of his passions for food, retail, and business development.

SARAH BELL

DIRECTOR OF BRAND & GROWTH

Sarah leads the brand, marketing, and growth strategy behind Social Design Supply Co., ensuring every customer touchpoint is as thoughtful as the products we offer. From website experience and digital marketing to brand storytelling and customer engagement, she focuses on making it easy to discover, source, and specify contract-grade furnishings with confidence.

Her goal is simple: to create a seamless shopping experience that helps hospitality professionals spend less time searching and more time building exceptional spaces.

INSIDE THE STUDIO

A few of the brands and groups our Founder & Design Team has been honored to build with

Strategic Curation

Our selections are meticulously chosen by industry experts to balance beauty, function, and longevity in high-traffic hospitality environments.

Designed for Hospitality

Our experience in hospitality design allows us to offer stunning furniture that is specifically crafted to bring an elevated dining experience to your space.

Seamless Procurement

From sourcing to delivery, we simplify the purchasing process, ensuring that you get durable furnishings quickly and easily without the hassle.

Trusted Expertise

With backgrounds in hospitality, commercial construction, and design, our team understands the unique challenges that you face and delivers solutions tailored for success.